A group of young boys in sports jerseys huddle together on a field with their arms around each other, forming a tight circle. A coach stands nearby, partially visible, observing the team. The image is black and white, emphasizing teamwork, unity, and focus before a game or practice.

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Alt text: Female rugby player in motion, wearing a mouthguard and PWC-branded jersey, running with a rugby ball. The action shot is in black and white with a transparent background, highlighting athleticism and sports sponsorship.

// WHO ARE WE?

At Elevate Performance Academy, we create opportunities for athletes and coaches to grow, evolve, and succeed. Our expert-led programmes focus on more than just skill development—they build confidence, resilience, and unlock potential. From the field to the classroom, our high-quality coaching and mentoring leave a lasting impact through inclusive, structured experiences tailored to every level.

Founded by lifelong athletes and coaches Chad and Louis, Elevate is rooted in a passion for youth development and meaningful social change. With over 20 years of combined experience, we deliver everything from multi-sport camps and elite academy training to curriculum-aligned school sport, CPD for teachers, and alternative provision in Wolverhampton. Collaborating with partners like NuLogic, Stourbridge Rugby Club, and England Rugby coaching staff, we’re proud to provide transformative programmes that combine sport, life skills, and community engagement.

GET IN TOUCH

Black and white photo of a smiling young boy flexing his biceps, wearing a striped Stourbridge Rugby jersey with sponsor logos. The background is transparent, emphasizing the child’s confident pose and sports uniform, ideal for youth rugby promotion or sports empowerment themes.

// OUR SERVICES

young boys playing rugby wearing brightly coloured high vis jerseys

CAMPS

Elevate Performance Academy offers rugby camps, multi-sports camps, and HAF camps for young people of all abilities, designed to develop skills, boost confidence, and keep participants engaged.

Led by expert coaches, our camps provide top-tier training in a fun, inclusive environment, ensuring every individual leaves inspired, challenged, and ready for more.

VIEW UPCOMING EVENTS

SCHOOLS

Elevate Performance Academy delivers high-quality school sport programmes across the West Midlands, including PE sessions, PPA cover, after-school clubs, and CPD to upskill teachers.

With expert coaching, mentoring, and innovative skills-through-sport initiatives, we help students build confidence, develop key skills, and enjoy learning through movement—both in and beyond the classroom.

ELEVATE YOUR SCHOOL

muddy rugby player running across a pitch holding a rugby ball

ACADEMY

Elevate Academy is designed for talented young athletes ready to take their performance to the next level. With expert-led strength and conditioning, nutrition support, sport psychology, and tailored gym programmes, our academy provides a complete performance pathway.

Through monthly subscriptions, athletes receive weekly check-ins, game analysis, mental coaching, and kit bundles to drive elite progression both on and off the field.

LEARN MORE

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EVENTS

Elevate Performance Academy hosts dynamic events for players, coaches, and communities—from elite masterclasses and CPD sessions to school festivals and matchday activations.

Whether it’s Q&As with pro athletes, women in sport initiatives, or community fun days with Stourbridge Rugby Club, our events inspire engagement, build confidence, and leave a lasting impact both on and off the pitch.

SEE WHAT'S ON

// UPCOMING EVENTS

VIEW UPCOMING CAMPS (AGES 5-18)

VIEW UPCOMING ELEVATE EVENTS

// MEET THE TEAM

With a background in rugby, Chad knows first-hand how sport can shape futures. It was through rugby that he earned scholarships, built lifelong friendships, and discovered a career he’s passionate about. As co-founder of Elevate Performance Academy, Chad is driven to give young people the same opportunities he had—using sport to build confidence, resilience, and purpose. His goal is to help schools and students unlock potential with the right resources, structure, and support.

CHAD THORNE

Louis brings a lifelong passion for rugby and youth development to Elevate. For him, sport has been more than just a game—it’s provided structure, purpose, and powerful connections. With over five years’ experience in the sports engagement industry, Louis is dedicated to using sport as a tool for positive change, helping young people grow in confidence, character, and ambition. Through Elevate, he’s committed to creating inclusive opportunities that make a lasting impact.

LOUIS MIFSUD

Co-Founder & Coach

Alt text: Black and white image of a male rugby player running while holding a rugby ball. He is wearing a striped rugby jersey, shorts, and cleats. The player appears focused and determined, suggesting game action. The background is removed, isolating the athlete for emphasis on sports, fitness, and rugby.

My son attended the Elevate HAF camp over the holidays and hasn’t stopped talking about it since. The coaches were brilliant, really friendly & supportive. It’s the first time I’ve seen him genuinely excited about sport. The range of activities kept him active and smiling every day. We’ll definitely be booking again!

Sarah D, Parent